Consumerization of IT: Meeting the Expectations of a New Enterprise Worker
Brian Gentile, Chief Executive Officer, Jaspersoft
Date & Time/Location: 3-26-09, 3:15pm-4:15pm, Salon D
Simply put, enterprise information systems are beginning to require a simpler, more consumer-oriented approach to appeal to the younger generation of up-and-coming workers. Jaspersoft CEO Brian Gentile refers to this as the "consumerization of information."

The concept is based on a very real workforce demographic shift that becomes even more pronounced starting in 2009. As the aging workforce in the largest economies continues to retire (in the U.S., it's the baby boomer generation) and more young workers enter and climb higher, we'll see a widening "expectation gap" between the expected behavior of enterprise applications and their actual behavior.

Software vendors that design products that work according to new web principles will fare well with this younger generation of workers. Those software vendors that do not will become less relevant.

Gentile will further define this phenomenon that is currently unfolding, and share with the ETE audience specific examples of what enterprise workers are telling Jaspersoft and its partners, and what a variety of companies are doing to address these new expectations.